Tidal's new My Mix playlists have finally launched and are similar to Spotify’s Daily Mix and Apple Music’s For You compilations. However, unlike Spotify and Apple Music, Tidal's My Mix playlists are not chosen entirley by AI and instead are curated through a combination of human curation from Tidal's team and machine learning algorithms. The service currently offers six "custom curated collections," according to a press release, and will feature 50 songs.
The tracks in the My Mix playlists will include newer and older tracks, alongside undiscovered songs for specific users. The mixes will receive regular updates, with daily updates being handed out to Tidal's most active users. The playlists can also be saved for offline listening and copies can be made so users can capture a specific playlist before it's updated.
Hybrid Curated Playlists
Tidal's My Mix Playlist is Created by AI and Human Teams
Trend Themes
1. Hybrid Curated Playlists - Opportunity for music streaming platforms to combine human curation and AI algorithms to personalize playlists and offer a unique user experience.
2. Personalized Daily Mix - Potential for music streaming services to utilize machine learning algorithms to create customized playlists based on user preferences and listening behavior.
3. Regular Playlist Updates - Demand for music streaming platforms to offer regular updates to playlists, keeping the content fresh and engaging for users.
Industry Implications
1. Music Streaming - Chance for music streaming services to differentiate themselves by implementing hybrid curated playlists and personalized daily mixes to attract and retain users.
2. Artificial Intelligence - Opportunity for AI technology to assist in the curation of playlists, combining human curation with machine learning algorithms for improved personalized recommendations.
3. Digital Media - Potential for the digital media industry to enhance user experience and engagement by offering regular playlist updates and offline listening options.