W.ESSENTIÉLS and Faith Industries are partnering to launch a ‘My Hero Academia’-themed capsule collection that revolves around the ‘Paranormal Liberation War’ arc in the series. In this arc, the protagonists have gathered all the knowledge they require to face the Paranormal Liberation Front head-on, which leads to an all-out war against the antagonists. Standout pieces include corduroy flight jackets and half-zip hoodies that feature Hawks and Endeavor, while antagonists like Tomura Shigaraki and Himiko Toga can be found on oversized monochrome knitwear pieces.
Some of the franchises’ most popular characters such as Izuku, Bakugo, and Shota decorate a selection of paneled varsity jackets and graphic T-shirt designs. ‘PLUS ULTRA’ rugby shirts finish off the collection, along with bomber jackets and contrast-stitching hoodies that feature villains Kai Chisaki and Dabi.
The My Hero Academia x W.ESSENTIÉLS debuts Oct 1, 2022, at Wormhole in Jakarta, as well as online.
Anime-Inspired Casual Apparel
W.ESSENTIÉLS and Faith Industries Debut a ‘My Hero Academia’ Capsule
Trend Themes
1. Anime-inspired Fashion - The growing popularity of anime-inspired apparel presents an opportunity for companies to capitalize on fans' love of these shows and create more fashionable and trendy collections.
2. Capsule Collections - The use of capsule collections centered around popular shows or characters allows brands to quickly create buzz and appeal to fans who may have previously been uninterested in their offerings.
3. Franchise Collaborations - Collaborating with popular franchises allows companies to tap into existing fan bases that are passionate about the brand and attract new customers who are fans of the franchise.
Industry Implications
1. Fashion - The fashion industry can adopt anime-inspired styles to attract younger generations who are passionate about anime and other games.
2. Entertainment - The entertainment industry can create more opportunities for collaboration with popular franchises to engage current fans and attract new ones.
3. Retail - Retail industry can explore utilizing franchise collaborations and capsule collections to attract new customers and create loyal fans.