The 'My Calvins' ad campaign from Calvin Klein asks models and celebrities to take to Instagram and pose in a pair of its underwear for a selfie. The campaign was kicked off by Miranda Kerr and Trey Songz, but it took off and soon others like Lara Stone and Poppy Delevingne were taking part. Plenty of bloggers and other Calvin Klein fans are getting in on the action too, by tagging their photo with #mycalvins.
On its website, Calvin Klein put together a My Calvins Gallery to show off some of the people that have contributed to the campaign with a selfie in their CK-brand skivvies. The combination of the prominent branding on the waistband of the underwear, the participation of public figures, sex appeal and encouraging people to snap a selfie for a chance to be featured in the exclusive online gallery makes it a winning one.
Skivvy Selfie Campaigns
The 'My Calvins' Campaign Features Tons of Celebs in CK Underwear
Trend Themes
1. Social Media Selfie Campaigns - Opportunity for brands to engage with consumers and leverage user-generated content through social media selfie campaigns.
2. Celebrity Endorsements - Using celebrities to promote products through social media campaigns can create a buzz and increase brand visibility.
3. UGC Marketing - Leveraging user-generated content through campaigns like 'My Calvins' can help build brand loyalty and authenticity.
Industry Implications
1. Fashion - Fashion brands can adopt selfie campaigns to showcase their products and engage with their target audience.
2. Beauty - Beauty brands can collaborate with influencers and celebrities to promote their products through selfie campaigns.
3. Marketing and Advertising - Marketing agencies can leverage the power of social media and user-generated content to create successful campaigns for their clients.