Using the power of artificial intelligence, My Cadbury Era turns images of people into stars of even classic Cadbury ads from the past. The experience begins by choosing a Cadbury Era, taking a selfie and waiting for the vintage-style poster to generate. Some of the poster styles that can be selected include My Generous Era, My Showtime Era and My Employee of the Month Era, all of which invite people to see themselves as a part of the brand's 200-year-old history.
Participants who put themselves in one of Cadbury's retro posters with My Cadbury Era are automatically entered into a prize draw for a chance to win £200.
This GenAI tool builds on the brand's Yours For 200 Years campaign, which celebrates Cadbury’s 200th anniversary, its rich heritage and its relationship with the British public.
GenAI Confectionery Posters
The My Cadbury Era Tool Puts People into Retro Posters with AI
Trend Themes
1. Personalized AI Marketing - Harnessing artificial intelligence to create personalized marketing materials enhances customer engagement by allowing for a more intimate connection with the brand.
2. Retro Revival Experiences - Reimagining classic advertisements with modern technology taps into the nostalgia trend while offering a fresh, interactive experience.
3. Gamification in Promotions - Incorporating game-like elements such as prize draws into marketing endeavors makes campaigns more engaging and can significantly boost consumer participation.
Industry Implications
1. Advertising - Innovative AI tools that craft personalized, nostalgic adverts can revolutionize how brands communicate their heritage and resonate with modern audiences.
2. Technology - Advancements in generative AI technology are making it possible to create customized and interactive digital experiences that engage customers on a deeper level.
3. Confectionery - The use of creative digital tools in the confectionery sector allows brands to celebrate their history while simultaneously appealing to contemporary consumers.