Oakley presents a look at its new MUZM Mars X-Metal Leather, which follows up on the iconic leather sunglasses that it released back in 1998. The MUZM Mars X-Metal Leather was first created in the 90s as a response to Michael Jordan when he asked the brand to create something that would grab attention.
To create the sunglasses, it took a six-ton generator that is fuelled by 425,000 watts of power to push the machinery. It has a complex design and was in production for six years. Brian Takumi, VP of Oakley, Brand Soul and Creative notes, "Bonding science and art around one concept was how we first landed on MARS. As the 90s ramped up, the piece defined a moment in culture, appearing on the silver screen to basketball players."
Leather-Detailed Luxe Eyewear
Oakley Designs the Textural MUZM Mars X-Metal Leather
Trend Themes
1. Iconic Leather Sunglasses - Oakley's MUZM Mars X-Metal Leather follows up on the iconic leather sunglasses released in 1998, adding a touch of luxury to eyewear.
2. Merging Science and Art - Oakley's MUZM Mars X-Metal Leather combines science and art in its design, showcasing the potential for innovative collaborations in the fashion industry.
3. Complex and Attention-grabbing Design - The six-year production and complex design of Oakley's MUZM Mars X-Metal Leather highlights the opportunities for disruptive innovation in the eyewear manufacturing process.
Industry Implications
1. Eyewear - Oakley's MUZM Mars X-Metal Leather showcases the potential for innovation and luxury in the eyewear industry.
2. Fashion - The merging of science and art in Oakley's MUZM Mars X-Metal Leather presents disruptive innovation opportunities in the fashion industry.
3. Manufacturing - The complex design and production process of Oakley's MUZM Mars X-Metal Leather highlights opportunities for disruptive innovation in the manufacturing industry.