Premium eyewear brand Oakley has added two new 90s surf-inspired frames to its 'MUZM' collection, which offers shoppers a curated selection of revived retro Oakley styles. The new shades are dubbed the 'Mumbo' and the 'Pro M Frame.'
According to the company, both new styles were originally released over 25 years ago and are now being re-released as limited-edition items. What's more, the sunglasses have received a modern-day upgrade; Oakley has infused each pair with its latest high-tech elements.
"With this re-release, both Mumbo and Pro M Frame celebrate the brand’s heritage in surf culture while featuring updated designs to classic silhouettes for a look that combines style and function on the waves and off," said Brian Takumi, Oakley VP, Brand Soul, and Creative.
Re-Released Beach Sunglasses
Oakley Adds Two New 90s-Era Sunglasses to Its 'MUZM' Collection
Trend Themes
1. Retro Eyewear - Companies can tap into nostalgia and revive vintage eyewear styles to attract trend-conscious consumers.
2. High-tech Sunglasses - There is a growing demand for sunglasses that incorporate the latest technological advancements, such as UV protection and polarized lenses.
3. Limited-edition Items - Creating exclusive, limited-edition products can generate excitement and brand loyalty among consumers.
Industry Implications
1. Eyewear - Eyewear companies can leverage retro styles and innovative technology to offer unique and fashionable products.
2. Fashion - Incorporating limited-edition items into fashion collections can create a sense of urgency and exclusivity for customers.
3. Retail - Retailers can attract customers by curating collections of nostalgic and limited-edition products that tap into consumer trends.