Jonathan Saunders is a Scottish fashion designer who has made a name for himself through products that boast vibrant colors, however, his most recent muted rug collection truly makes a statement in the opposite direction. His new venture is dedicated in finding ways of expressing one’s self through subtler palettes. Given his background and preference to vibrancy, it is inherently interesting what the new approach will be.
Jonathan Saunders’ muted rug collection boasts overlapping rectangles. The noninvasive color palette surely makes the designs ideal for the modern setting. The designer specifically states that the switching of the nuanced approach allows "the owner to integrate the designs into their own world, in their own way.
In addition to this, each of the eight muted rug designs is handmade by The Rug Company’s skilled weavers.
Geometry-Focused Muted Rug Collection
Jonathan Saunders Launches a Series of Eight Chic Rugs
Trend Themes
1. Muted Color Palettes in Design - The muted rug collection by Jonathan Saunders reflects a growing trend in design towards subtler color palettes, offering opportunities for businesses to explore the use of muted colors in their products and services.
2. Geometry-inspired Designs - The use of overlapping rectangles in Jonathan Saunders' rug collection highlights a trend of geometry-inspired designs in various industries, presenting opportunities for businesses to incorporate geometric patterns into their products and marketing strategies.
3. Personalized Home Décor - The focus on allowing owners to integrate the rug designs into their own world indicates a trend towards personalized home décor, presenting opportunities for businesses to offer customized home goods and interior design services.
Industry Implications
1. Interior Design - The muted rug collection and the focus on personalized home décor present disruptive innovation opportunities for the interior design industry to explore new ways of creating customized and subtle designs for customers.
2. Fashion - Jonathan Saunders' shift from vibrant colors to muted palettes in his rug collection showcases an opportunity for the fashion industry to experiment with subtler color choices in garments and accessories.
3. Textile - The handmade nature of Jonathan Saunders' rug collection and the use of specific weaving techniques highlight opportunities for the textile industry to showcase craftsmanship and unique designs in their products.