New York-based photographer Talia Chetrit imagines the Acne Studios Musubi Bag in a sexually explorative way for the Spring/Summer 2022 season. Talking about the new project, Jonny Johansson states that "I have long admired the work of Talia Chetrit because she treats everything in a singular, very personal way. This project was her idea entirely — we just sent her some bags to photograph as she wished."
The new shot features nude male bodies and it is meant to capture the strength and structure that is true to the Musubi Bag's form. It also beautifully showcases the contrast that lies between skin and leather to deliver a campaign that is both provocative and poignant for the season.
Sexuality-Exploring Bag Editorials
Talia Chetrit Captures Acne Studios' Musubi Bag Along Bodies
Trend Themes
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2. Celebrating Contrasts - Opportunity to feature contrasting elements in product marketing campaigns to evoke emotion and create a unique brand identity.
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Industry Implications
1. Fashion - Incorporating provocative and meaningful imagery of products could help fashion brands differentiate themselves and capture attention.
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