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Deeyah's Sisterhood Project

Deeyah, a Norwegian artist who has been referred to as a "Muslim Madonna," is using her talents to support young Muslim women.

The singer, composer and producer is a versatile artist and a passionate human rights activist who has recently launched the SISTERHOOD project to support and encourage young Muslim women.

Implications - Projects like this strive to make the world a better place, and ultimately unlock an entirely new pool of inspiration that might previously have remained closed. The creative potential of a marginalized population such as this could hold entirely new perspectives that as of yet haven't been explored. Forward-thinking companies will definitely want to do everything they can to foster this growth as it could pay major dividends down the road.
Trend Themes
1. Supporting Muslim Women - Deeyah's Sisterhood project highlights the importance of supporting young Muslim women and presents opportunities for innovative solutions.
2. Empowering Marginalized Groups - Deeyah's work with the Muslim community showcases the potential for creative, untapped talent from marginalized groups, presenting an opportunity for disruptive innovation.
3. Art as a Tool for Activism - Deeyah's use of art to support social justice presents an opportunity to explore the power of art as a tool for activism and to encourage other artists to use their platform for good.
Industry Implications
1. Entertainment - The entertainment industry can leverage Deeyah's work to foster new talent from marginalized communities and promote diversity and inclusion.
2. Fashion - The fashion industry can create new markets for modest fashion and supporting Muslim women in the industry.
3. Technology - Tech companies can harness the potential talent of marginalized communities through innovative initiatives such as education and training programs to promote diversity in the industry.

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