Have you ever watched a music video and thought, "OMG, I love Nellie Furtado's shirt... I want that!" Or, "Wow, Fergie has some crazy eye liner, I wonder where I can get that?" or "I want the cell phone Kanye West has too!" or the desire for any product in the clip? If yes, then you'll love the fact that you can now music video shop.
GET Interactive is launching an Ad-Venture technology, an "innovative advertising and entertainment branding program" this month, kicking off with a video by Ray J's "Sexy Can I." The video, seen above, has already have over a million view on YouTube, but GET is relaunching it with additional scenes that will include Ray J and Young Berg wearing other branded items.
Instead of getting upset people are watching the videos online or on their mobiles, the company has found a way to continue to generate revenue, helping to cover costs like video production. If the viewer sees something they like, whether fashion, accessory, technology, cars or whatever else the company has tagged, they can open a new window that lets them actually purchase the item via still images from the GET Shop Spot.
"Our opt-in platform really opens up the door for brands to deliver compelling brand interaction with a very targeted consumer," says CEO Rick Harrison.
They've already signed deals with Universal Music Group and Sega and are hoping on more deals with companies like Epic Records.
Music Video Shopping
GET Interactive Ad Venture Tech
Trend Themes
1. Music Video Shopping - Disruptive innovation opportunity: Integrating interactive shopping features into music videos to allow viewers to purchase products they see in the videos.
2. Ad-venture Technology - Disruptive innovation opportunity: Creating innovative advertising and entertainment branding programs that generate revenue by incorporating branded items into music videos.
3. Opt-in Platform for Brands - Disruptive innovation opportunity: Developing opt-in platforms that enable brands to deliver compelling brand interaction and targeted advertising to consumers while they watch music videos.
Industry Implications
1. Music - Disruptive innovation opportunity: Collaborating with music artists and labels to incorporate interactive shopping features into their music videos, creating new revenue streams for the industry.
2. Advertising - Disruptive innovation opportunity: Creating innovative advertising and entertainment branding programs that incorporate branded items into various forms of media, such as music videos, to engage consumers and drive sales.
3. E-commerce - Disruptive innovation opportunity: Developing interactive shopping platforms that allow consumers to directly purchase products they see in music videos, bridging the gap between entertainment and e-commerce.