Following its release in other methods earlier in 2015, Icelandic artist and musician Bjork has released a virtual reality music video app through which fans can better explore the video in 360-degrees. The Stonemilker music video app is currently available for iOS and allows the viewer to experience the video through a virtual reality headset compatible with the phone.
Initially, the Stonemilker video could only be viewed in-person at special exhibitions in New York City and London. After that, it was released online with fans able to experience its 360-degrees via YouTube.
The Stonemilker music video was directed by Andrew Thomas Huang, produced by Vrse.works and with special effects designed by Digital Domain. The newly launched app for the video was created in collaboration between Third Space Agency, 2 Big Ears and Rewind.
VR Music Video Apps
Bjork Recently Re-Released Her 360-Degree Video as a VR App
Trend Themes
1. Virtual Reality Music Videos - The music industry could incorporate VR technology to create immersive and interactive music videos that enhance consumers’ experiences.
2. 360-degree Video Experiences - Other industries, such as travel and tourism, could use 360-degree video experiences to give consumers a taste of their offerings, such as virtual tours or hotel room previews.
3. VR App for Interactive Storytelling - Interactive storytelling can benefit from this type of VR app, allowing users to explore stories through a new immersive medium.
Industry Implications
1. Music Industry - The music industry can use VR technology to create new and innovative ways for fans to connect with their artists, from interactive concert experiences to immersive music videos.
2. Travel and Tourism Industry - The travel and tourism industry can use 360-degree video experiences to give potential customers a taste of their offerings, such as virtual tours or hotel room previews, before making a purchase.
3. Entertainment Industry - The entertainment industry can use VR technology to create interactive and immersive experiences for viewers, such as interactive movie viewing or immersive theater performances.