Noma Projects is known for its innovative Smoked Mushroom Garum—a fully plant-based "umami-packed liquid seasoning." The recipe offers an interesting twist to any dish with the earthy and fruity flavors that accompany the umami sensation. Noma Projects' Smoked Mushroom Garum is made with organic mushrooms, salt, and rice koji. The mixture is brewed for six to eight weeks before it is submitted to processes of cold smoking and then bottled. The Smoked Mushroom Garum is handmade by the noma fermentation lab team in Copenhagen.
The brand offers its star product in a playful gift set called the Noma 2.0: Vegetable, Forest, Ocean Gift Set. The capsule includes a bundle of two garums, a first edition Shrigley tote bag, as well as Noma's brand-new book called 'Noma 2.0: Vegetable, Forest, Ocean.' The publication is signed by René Redzepi, Mette Søberg, and Junichi Takahashi.
Smoked Mushroom Garum Kits
Noma Projects Boasts a Comprehensive, Design-Forward Gift Set
Trend Themes
1. Plant-based Umami Seasonings - Brands can innovate in the seasoning industry by creating plant-based umami-packed liquid seasonings, like Noma Projects' Smoked Mushroom Garum, to cater to the growing demand for plant-based options.
2. Handmade Specialty Food Gift Sets - Opportunities exist for businesses to create handmade gift sets featuring unique, specialty food items that can't be found in regular stores, like Noma Projects' Noma 2.0: Vegetable, Forest, Ocean Gift Set.
3. Cold Smoking Techniques - Businesses in the food industry can explore the use of cold smoking techniques to add unique flavors and aromas to their products, like Noma Projects' Smoked Mushroom Garum.
Industry Implications
1. Seasoning Industry - The seasoning industry has the opportunity to explore and innovate in creating plant-based umami seasonings to keep up with the growing demand for plant-based options, like Noma Projects' Smoked Mushroom Garum.
2. Specialty Food Industry - Specialty food businesses can capitalize on the growing demand for unique and exclusive food items by creating handmade gift sets like Noma Projects' Noma 2.0: Vegetable, Forest, Ocean Gift Set that features one-of-a-kind food products.
3. Food and Beverage Industry - The food and beverage industry can innovate and explore the use of cold smoking techniques to add unique flavors and aromas to their products and appeal to consumers' taste preferences, like Noma Projects' Smoked Mushroom Garum.