Gus by Good Growing Can Nurture a Variety of Mushrooms at Home
Kalin Ned — June 14, 2023 — Art & Design
References: design-milk & good-growing
Fungi have definitely been in the industry spotlight and the media spotlight (think the film Fantastic Fungi on Netflix) for a while and this has perhaps peaked consumer interest in how to grow mushrooms at home. Gus is an award-winning ceramic planter that hopes to give individuals this experience. The Gus grow blocks are to be mixed with mushroom spawn. The vessel is sold separately but if one purchases a few units, these can be stacked to save space.
Growing mushrooms at home can bring consumers additional benefits, as well. For one, "many delicious, nutrient-rich [fungi] varieties are rarely found at the supermarket because of their brief shelf-life." Good Growing's Gus ceramic vessel gives individuals access to those varieties at home. Additionally, the mushroom-growing planter will be cost-effective in the longterm.
Image Credit: Marta Caro, Life of Riley NYC
Growing mushrooms at home can bring consumers additional benefits, as well. For one, "many delicious, nutrient-rich [fungi] varieties are rarely found at the supermarket because of their brief shelf-life." Good Growing's Gus ceramic vessel gives individuals access to those varieties at home. Additionally, the mushroom-growing planter will be cost-effective in the longterm.
Image Credit: Marta Caro, Life of Riley NYC
Trend Themes
1. Home Mushroom Cultivation - The rise of mushroom-growing ceramic planters like Gus presents an opportunity for individuals to cultivate a variety of mushrooms at home.
2. Increased Consumer Interest in Fungi - The popularity of mushroom-related media and products like Gus indicates a growing consumer fascination with fungi and their cultivation.
3. Sustainable and Nutrient-rich Food Alternatives - The availability of nutrient-rich mushroom varieties through Gus and similar products offers a sustainable food alternative to consumers.
Industry Implications
1. Home Gardening - The mushroom-growing ceramic planter trend opens up opportunities for the home gardening industry to cater to individuals interested in cultivating mushrooms.
2. Eco-friendly Home Products - The use of ceramic planters like Gus aligns with the demand for eco-friendly home products, providing an area of growth for the industry.
3. Health and Wellness - The nutrient-rich and sustainable nature of home-grown mushrooms taps into the health and wellness industry's focus on natural and nutritious food sources.
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