Imagine having some of the most valuable masterpieces readily accessible in your cell phone.
That´s possible with Museum On The Go, an initiative that allows you to download images, audio and video from museums, collections and archives all over the word to a cell phone. And these are not some kid-produced, low-rez scan of a catalogue. The content is licensed and can improve interest on prospective tourists and visitors to these institutions.
According to the offical website, "you have always access to these digital objects - art and history become 'mobile' and are always 'on the go'."
The user can choose from wallpapers, MMS to friends or to build an archive of art and history in your own cell phone. Additionally, it´s possible to have quotations from hystorical figures such as Sigmund Freud (interviewd by BBC) or Joseph Ferdinandz' reaction to the first telephone ("This new invention is very interesting" ), in their own voices.
Talk about the multiplicative power of the digital and portable media.
Museums in your Pocket
Museums In Your Pocket
Trend Themes
1. Digital Museum Experience - The trend of offering downloadable images, audio, and video from museums allows for an immersive and portable museum experience.
2. Mobile Cultural Content - The trend of accessing licensed art and history content on mobile devices creates opportunities for cultural enrichment on the go.
3. Personalized Museum Archives - The trend of building personal archives of art and history on cell phones enables users to curate and preserve their own collection.
Industry Implications
1. Museum and Gallery - Museums and galleries can leverage the digital museum experience trend to attract and engage tech-savvy visitors.
2. Mobile App Development - The mobile cultural content trend presents opportunities for mobile app developers to create platforms for accessing and consuming curated museum content.
3. Digital Content Licensing - The personalized museum archives trend opens up new markets for digital content licensing, where individuals can purchase and download licensed art and history materials for their personal collections.