The Munchee app bills itself as "Instagram + Yelp." It lets those who are hungry browse for restaurants based on photos of specific types of foods or dishes. These photos come from the Munchee community and can be accompanied by written reviews of the dish, if the uploader wants to write one. Like Yelp the Munchee app employees a star rating system and a price rating system which uses dollar signs.
The app is location-based and has a real-time food feed to let users discover what others are chowing down on nearby. There's also a Pinterest-y function where profiles can feature pinned dishes, either for later reference or to establish oneself as an influencer within the app. The Munchee app is available now on iOS as a free download.
Photo-Based Restaurant Locators
The Munchee App Lets Users Search and Review Individual Dishes
Trend Themes
1. Photo-based Restaurant Discovery - Opportunities for AI and machine learning to improve food photo recognition.
2. Social Media-inspired Dining - Innovative marketing and promotional opportunities for restaurants using visually curated user-generated content.
3. Real-time Food Feeds - Opportunities for customized recommendations and personalized dining experiences using location-based technology.
Industry Implications
1. Food and Beverage - Potential for restaurants to attract new customers and enhance visibility through user-generated content.
2. Technology - Opportunities for app developers to create similar platforms that use real-time location-based food feeds.
3. Marketing and Advertising - Opportunities to create new campaigns and promote restaurants through visually curated user-generated content.