Becca Cosmetics is known for highlighters like the best-selling pinky-peach pearl Champagne Pop but the brand's newest multi-use highlighter has no color at all. The Zero No Pigment Glass Highlighter for Face + Lip promises a "glass-like glow" and a formula that's non-sticky.
Unlike many highlighters that are packaged in a pump, a tube or a pan, this one resembles a clear lip gloss, complete with a similar applicator for swiping the product precisely over the high points of the face. The product can be applied to the lips for ultra-glossy shine but the versatile clear formula also helps to provide the look of coveted glass skin when used to accent the temples or cheekbones.
Translucent Multi-Use Highlighters
Becca's Highlighter Provides a Non-Sticky, "Glass-Like Glow"
Trend Themes
1. Clear Formulation Cosmetics - Opportunity for brands to create innovative clear cosmetic products with multi-use applications.
2. Glass Skin Trend - Opportunity to offer products that cater to the consumer demand for glass skin look.
3. Non-sticky Formulations - Opportunity to create cosmetic products with non-sticky formulations for better customer experience.
Industry Implications
1. Cosmetics - Cosmetic brands can innovate by providing clear makeup products for glass skin with non-sticky formulations.
2. Skincare - Skincare brands can produce innovative glass skin-focused products with clear formulations and non-sticky texture.
3. Beauty Tools - Beauty tool manufacturers can develop applicators that specifically cater to the clear cosmetics market with multipurpose applications for glass skin look.