The Bibigo multigrain rice bowls are launching as a new ready-to-prepare grain product perfect for consumers seeking an easier way to enjoy freshly prepared rice from home or anywhere with a microwave.
The rice product is crafted with a non-GMO recipe that comes packaged in a bowl rather than the conventional pouch to allow for a steaming cooking capability. The rice is ready to eat in just 90-seconds to make it the perfect side dish for enjoyment at lunch or with a mid-week meal.
The Bibigo multigrain rice bowls come in four flavor varieties to choose from including Brown Rice & Jasmine Rice, Brown Rice & Quinoa with Garlic, Brown Rice, Wild Rice & Red Rice with Onion, and Brown Rice & Wild Rice with Garlic.
Bowl-Packaged Rice Products
The Bibigo Multigrain Rice Bowls are Launching in tour Varieties
Trend Themes
1. Bowl-packaged Grain Products - The trend of packaging grain products in bowls allows for a steaming cooking capability and convenience for consumers
2. Ready-to-prepare Meals - The trend of ready-to-prepare meals provides consumers with an easier way to enjoy freshly prepared food from home or anywhere with a microwave
3. Non-gmo Products - The trend of non-GMO products addresses concerns over genetically modified ingredients and allows companies to tap into a growing market of health-conscious consumers
Industry Implications
1. Food Packaging Industry - The food packaging industry can benefit from producing innovative bowl-packaged products for companies interested in standing out in the market
2. Meal Kit Delivery Services - Meal kit delivery services can utilize the trend of ready-to-prepare meals to offer more convenient options to their subscribers
3. Healthy Food Industry - The healthy food industry can leverage the trend of non-GMO products to appeal to a growing market of health-conscious consumers who prioritize using natural ingredients