The Urban Decay Quickie 24H Hydrating Multi-Use Concealer is an all-in-one concealer product that can be found in 24 shades, complete with a two-sided applicator for swiping the product on and blending it in. The dual-ended, full-coverage concealer boasts a natural finish and it can be softened with one side of the product applicator, which includes a built-in brush.
This long-wearing concealer stands out as the first of its kind and it's perfect for those who love to be on the go, yet need to have a solution for touching up and buffing out their makeup on the go. Infused with Vitamin E, this formula promises not only full coverage but also hydration and comfort when making dark circles, discoloration and redness disappear.
Dual-Ended Concealers
The Quickie 24H Hydrating Multi-Use Concealer is for On-the-Go Blending
Trend Themes
1. Hydrating Concealers - The trend of multi-use concealers with hydrating properties promises to disrupt the beauty industry by providing a convenient solution for customers who prioritize both coverage and hydration.
2. Dual-ended Applicators - The trend of dual-ended applicators for makeup products is revolutionizing the cosmetics market by providing a convenient and compact solution for on-the-go blending and touch-ups.
3. Long-wearing Formulas - The trend of long-wearing makeup products is disrupting the industry by offering customers a solution for achieving a flawless look that lasts all day or night without the need for touch-ups.
Industry Implications
1. Beauty - Beauty brands have an opportunity to disrupt the cosmetics industry by creating multi-use concealers with hydrating formulas and innovative dual-ended applicators.
2. Makeup Tools - The trend of dual-ended applicators creates opportunities for companies specializing in makeup tools to innovate by developing new applicator designs for various makeup products.
3. Personal Care - Personal care brands can disrupt the industry by developing long-wearing makeup products with hydrating and skin nourishing ingredients, offering customers a solution for achieving a flawless look while maintaining healthy skin.