The Mullet Volleys shoe is an unlikely footwear style created by the brand to help raise awareness for an important cause and offer consumers a truly one-of-a-kind pair.
The sneakers feature a high-top style that is paired with a hairpiece on the rear of the ankle that calls to mind the namesake hairstyle. The sneaker is constructed with a white canvas upper, a rubber sole, a herringbone outside and the aforementioned hairpiece that's attached via Velcro to allow for removal.
The Mullet Volleys shoe is priced at $84.99 per pair and will see all profits going to the Black Dog Institute in a bid to continue mental health awareness efforts in Australia. The footwear style takes an unexpected yet fun approach to an important topic.
Hairstyle-Adorned Social Good Sneakers
The Mullet Volleys Benefit the Black Dog Institute
Trend Themes
1. Social Good Footwear - There is a potential opportunity for footwear brands to incorporate social good initiatives into their products in order to raise awareness for important causes and connect with socially conscious consumers.
2. Novelty Sneakers - Sneaker brands can explore the potential of incorporating unconventional design elements to create unique, eye-catching products that stand out in a competitive market.
3. Mental Health Awareness Promotion - Non-profit organizations can explore different, unconventional ways of promoting mental health awareness, such as collaborating with fashion brands to create unique products that draw attention to the cause.
Industry Implications
1. Footwear Industry - Players in the footwear industry, especially those looking to stand out in a crowded market, could explore incorporating quirky design elements or teaming up with non-profits on creative initiatives to drive sales and social impact.
2. Fashion Industry - Fashion brands, from streetwear labels to high-end designers, have the opportunity to experiment with incorporating unique details into their designs in order to appeal to consumers looking for novelty items.
3. Non-profit Industry - Non-profit organizations focused on mental health awareness can explore creative ways of promoting the cause and raising funds by collaborating with fashion and footwear brands on unique products, campaigns, or events.