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Muddy Boots Launches Cold Chain Management for Agriculture Industry

Muddy Boots by TELUS Agriculture is a sustainability-focused tech platform that provides a variety of data-based solutions for both food and farming supply chains. This week, the company announced the launch of its latest supply chain-focused tool: Cold Chain Management.

The new solution offers businesses a combination of hardware and software that turns products within the supply chain into smart, "self-diagnosing" data sources. The tool leverages cloud-based technology to identify, measure, and drive improvements in both quality control practices and cold chain infrastructure. Meanwhile, the hardware components consist of a credit card-sized cold chain tag and a recyclable smart label for temperature monitoring.

"Combining quality and compliance data with temperature performance in an easy-to-use analysis platform. Driving insight into cold chain performance, driving proactive management of potential food safety and quality issues. Driving efficiency and reducing waste in the food supply chain," said Jez Pile, Muddy Boots by TELUS Agriculture director of Enterprise Food Supply Chain Platforms.
Trend Themes
1. Sustainability-focused Tech Platforms - As sustainability becomes a growing concern for consumers, developing tech platforms that offer data-based solutions for sustainable supply chain operations presents a disruptive innovation opportunity.
2. Cold Chain Management - The introduction of Cold Chain Management that uses smart, self-diagnosing data sources offers a disruptive innovation opportunity for businesses to effectively manage the quality control of their supply chain.
3. Cloud-based Temperature Monitoring - Cloud-based technology that identifies, measures and drives improvements in temperature control infrastructure presents an opportunity for disruptive innovation in the agriculture industry.
Industry Implications
1. Agriculture - By using Cold Chain Management, businesses in the agriculture industry can track the quality of their products while reducing waste and improving efficiency.
2. Food Supply Chain - Smart, self-diagnosing data sources will enable businesses in the food supply chain to offer higher quality products with fewer safety and quality issues.
3. Tech Industry - Developing sustainability-focused tech platforms that offer supply chain solutions presents an opportunity for innovation and growth within the tech industry.

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