These new MTN DEW sodas are making their way to retailers across the US as a series of limited-edition refreshments that pay homage to American culture and patriotism.
The sodas come in three patriotic flavor options including Star Spangled Splash, Freedom Fusion and Liberty Chill, which are red, white and blue in color, respectively. Star Spangled Splash boasts a blend of berry flavors, while Freedom Fusion has a lemonade and white peach flavor and Liberty Chill is a reported blend of 50 flavors with notes of berry throughout. Consumers can pick up the drinks in 20-ounce bottles and 12-ounce cans now.
VP of Marketing JP Bittencourt commented on the new MTN DEW sodas saying, "There are two things our Mtn Dew fans look forward to every summer – new limited-edition flavours and a chance to spend more time outdoors. This year, we decided to give our fans what they want by merging these two passions with this latest Mtn Dew offering that's bound to fuel their outdoor adventures."
Summertime Americana Sodas
These New MTN DEW Sodas Come in Three US-Themed Flavors
Trend Themes
1. Patriotic Flavor Branding - Brands are capitalizing on national pride by introducing products that emphasize patriotic themes and flavors.
2. Limited-edition Beverages - The trend of limited-edition beverage releases taps into consumer desires for unique and exclusive products.
3. Multiflavored Innovations - Offering beverages with complex blends of multiple flavors can attract adventurous consumers seeking novel taste experiences.
Industry Implications
1. Beverage Industry - The beverage industry can look to themed and limited-edition releases as a way to boost seasonal sales.
2. Consumer Packaged Goods - With a focus on nostalgia and nationality, consumer packaged goods can create strong emotional connections with customers.
3. Outdoor Recreation - Outdoor recreation products and beverages that complement outdoor activities have significant crossover appeal.