New Balance introduces a new set of tonal options of its 90s trail-ready sneakers -- the MS850T sneaker model. The latest update draws inspiration from the original, which was debuted back in 1996. The update takes on a Fresh Foam Vibram midsole foundation and offers the MegaGrip outsole for maximized comfort, durability, as well as grip.
The three colorway options that arrive this season include tan, white, or green and black, blending together urban design language with outdoor-ready sensibilities. The tan colorway is earthy with a mesh upper and mudguard made from synthetic leather materials. The white colorway is detailed with some hints of blue and pink for a subtle contrast element. The green and black colorway is minimal with some blue and purple details by the laces.
Trail-Ready Tech Sneakers
New Balance Unveils the MS850T in Three New Colorway Designs for SS20
Trend Themes
1. Trail-ready Sneakers - Opportunity for disruptive innovation in the athletic footwear industry by combining urban design with outdoor functionality.
2. Fresh Foam Vibram Midsole - Disruptive innovation opportunity in the sports technology sector by creating a comfortable and durable midsole for sports shoes.
3. Megagrip Outsole - Opportunity for disruptive innovation in the outdoor gear industry by developing an outsole that excels in grip and durability.
Industry Implications
1. Athletic Footwear - Opportunity for disruptive innovation in the athletic footwear industry by incorporating trail-ready features into sneakers.
2. Sports Technology - Disruptive innovation opportunity in the sports technology sector by creating advanced midsole technology to enhance athletic performance.
3. Outdoor Gear - Opportunity for disruptive innovation in the outdoor gear industry by creating high-performance outsoles for various outdoor activities.