Mrs. Meyer's Clean Day is known for the fresh scent and all-natural ingredients in its line of home cleaning products but now, the company is expanding into the world of all-over body care after launching an expansive skincare line that shares the same values as its previous products.
Both freshly scented and all-natural, these products are sure to soothe and refresh the skin. Arriving in the recognizable packaging the brand has become known for, these products are sure to offer consumers the same guilt-free use that the company has become synonymous with.
The new line is comprised of body wash, bar soap, softening hand lotions, body lotions, hand sanitizers and more, offering the consumer everything they need to stay fresh.
All-Natural Body Care Lines
Mrs. Meyer's Clean Day Now Retails Skincare Products
Trend Themes
1. Expanding Into Skincare - Mrs. Meyer's Clean Day's expansion into skincare products presents a disruptive innovation opportunity for the company to tap into the growing market demand for all-natural body care.
2. All-natural Skincare - The launch of Mrs. Meyer's Clean Day's all-natural skincare line reflects a trend towards consumers seeking clean, chemical-free beauty products, creating opportunities for sustainable and environmentally-friendly innovations.
3. Guilt-free Body Care - The new line of all-natural body care products by Mrs. Meyer's Clean Day caters to consumers looking for guilt-free self-care options, highlighting an opportunity for brands to emphasize ethical and conscious consumption.
Industry Implications
1. Home Cleaning Products - Mrs. Meyer's Clean Day's expansion into skincare presents an opportunity for the home cleaning products industry to diversify their product offerings and extend their brand reach.
2. Natural Beauty and Skincare - The launch of Mrs. Meyer's Clean Day's all-natural skincare line contributes to the growth of the natural beauty and skincare industry, opening avenues for innovative products that prioritize health and sustainability.
3. Personal Care Products - The introduction of Mrs. Meyer's Clean Day's body care line indicates an opportunity for the personal care products industry to align with consumer demand for clean, all-natural alternatives in their self-care routines.