Mrs Hinch’s Cosy Season Collection has been created by the Joy of Clean brand ambassador herself in partnership with P&G as a new range of limited-edition products for helping consumers to keep their homes clean and cozy.
The product range includes products from Bold, Lenor, Fairy, Frebreze and Flash, which each put an autumnal aromatic profile in the spotlight. The product range is expansive with options to help consumers incorporate an autumnal touch into every aspect of their home cleaning protocols.
Brand Communications Director at Procter & Gamble Ayca Turgay commented on Mrs Hinch’s Cosy Season Collection saying, "There’s a lot to love about the changing of the seasons. Whether it’s the change in weather, the beautiful scenery or a chance to catch your breath after a hectic summer, autumn gives us the chance to reset for the remainder of the year and the opportunity to reset our home into a clean, tidy and cosy haven."
Autumnal Cleaning Product Campaigns
Mrs Hinch’s Cosy Season Collection Welcomes Autumn
Trend Themes
1. Seasonal Aromatic Cleaning - The incorporation of seasonal scents into cleaning products offers a unique sensory experience that aligns with consumers' desire for seasonal mood enhancement.
2. Limited-edition Product Launches - Creating limited-edition cleaning product lines can drive consumer interest and urgency, making routine cleaning more exciting and seasonally relevant.
3. Home Aesthetic Reset - Promoting seasonal cleaning collections encourages consumers to align their home aesthetics with seasonal changes, enhancing both practical and emotional aspects of home care.
Industry Implications
1. Home Cleaning Products - The market for home cleaning products can benefit from introducing limited-edition, seasonally themed collections that cater to consumers' emotional connections to different times of the year.
2. Consumer Packaged Goods - Consumer packaged goods companies have an opportunity to capitalize on seasonal changes by releasing time-limited product variants that evoke the essence of specific seasons.
3. Scented Household Items - Companies specializing in scented household items can expand their offerings by tapping into the emotional power of seasonal aromas, creating a stronger bond with consumers.