20% percent of North Americans own an iPod or MP3 player, with 55% of those living in urban cities using their MP3 players while they exercise. Now, imagine having your very own personal fitness coach right on your MP3 player to guide and motivate you through your workouts.
Implications - Working out is something that almost everyone wants to do, but many find that they don't have the time or motivation. Businesses that can find ways to make the task of working out a little easier for people are going to see a rise in consumers. People often don't want to workout because they don't want to be alone, so inventions such as the featured guided workouts are on the right track.
MP3 Guided Workouts
MP3 Guided Workouts
Trend Themes
1. MP3 Personal Coaching - Innovative personal training through MP3 players to guide and motivate during workouts.
2. Guided Exercise Apps - Development of personalized guided workouts through mobile applications.
3. Virtual Fitness Instructors - Virtual personal trainers for remote workout schedules and support.
Industry Implications
1. Fitness and Wellness - Opportunities for gyms, trainers, and wellness companies to introduce MP3 guided workouts and create innovative experiences.
2. Mobile Technology - Advancements in wearable technology and personalized fitness apps for user convenience.
3. Media and Entertainment - Incorporating guided workouts and personalized coaching into streaming apps and other media platforms as a value-add service.