There are very strong insinuations that Brazil is not too happy with Italy right now. The problem has to do with a very strong S/S '09 print campaign for the Italian brand Relish that was photographed in Brazil and shows two women being manhandled by Brazilian police.
Inspired by the movie 'Thelma & Louise,' which is about two women on the lam, the Relish print ads depict two glamorous and fashion-conscious women on the run who are violently arrested by the Brazilian police.
Many people in Brazil are up in arms and there have been allegations that the ads promote violence against women and depict them as prostitutes.
The saga continues and there have been speculations that this Relish print ad campaign may escalate into a political scandal between the two countries.
Controversial Criminal Ad Campaigns
'Thelma & Louise' Relish Ad Promotes Violence Against Women?
Trend Themes
1. Controversial Ad Campaigns - This trend highlights the need for businesses to create responsible and ethical marketing campaigns.
2. Gender-based Violence Awareness - This trend highlights the importance of businesses taking a stand on gender-based violence and using their platforms to create awareness.
3. Cultural Sensitivity in Advertising - This trend shows the importance of understanding and respecting cultural sensitivities when creating advertising campaigns.
Industry Implications
1. Fashion - The fashion industry has the opportunity to promote responsible and ethical advertising campaigns that do not promote violence or promote negative stereotypes.
2. Media and Advertising - The Media and Advertising industry can use their platforms to create awareness about gender-based violence and promote cultural sensitivity in advertising.
3. Politics and Diplomacy - The political and diplomatic industries can work towards ensuring that foreign advertising campaigns do not offend or promote negative stereotypes about their countries.