Mountain Dew is launching its 'Mountain Time' campaign, to encourage people to embrace the 'Mountain Time Zone' by offering opportunities to receive a free Mountain Dew soda.
From now until December 31, Mountain Dew is implementing a "geofencing promotion across the Mountain Time Zone." Individuals who enter the zone can claim a free Mountain Dew; once within the Mountain Time Zone, they can access their voucher for a free Mountain Dew by revisiting the website.
Additionally, Mountain Dew is introducing 'Mountain Dew Hauls,' a contest offering to cover moving expenses for five winners relocating to the new time zone. Winners will also receive free Mountain Dew for a year and a 'Mountain Dew Outdoor Gear' package. To enter, "participants must create a TikTok video detailing their reasons for moving to the Mountain Time Zone and their plans for outdoor activities —the video must include the hashtags #MountainDewHauls and #contest."
Time Zone Soda Campaigns
Mountain Dew Presents 'Mountain Time' to Offer Free Soda
Trend Themes
1. Geofencing Promotions - Geofencing technology is utilized to distribute free products within a specific geographic zone, creating localized and targeted marketing opportunities.
2. Social Media Contests - Social media platforms like TikTok are leveraged for contests that generate user-generated content and increase brand engagement.
3. Time Zone Marketing - Time zone-specific campaigns offer unique and experiential marketing by aligning promotions with regional characteristics and behaviors.
Industry Implications
1. Beverage Industry - Innovative marketing campaigns like time zone engagement can revitalize brand awareness and cultivate regional loyalty.
2. Digital Marketing - Geofencing and social media integration introduce new avenues for targeted and interactive consumer engagement.
3. Outdoor Recreation - Product promotions that incorporate outdoor activities and gear can appeal to consumers' adventurous lifestyles and expand market reach.