Gentlemen, it seems black and grey are always in fashion. Seen in the gallery, and described in more detail below, are Wallpaper Magazine’s most wanted fashion menswear looks straight from the runways of Milan for 2009.
1. Jil Sander: Velvet, bonded and pressed into a new softer shape.
2. Bottega Veneta: Our knit of choice, a turtleneck in cashmere ‘tweed’.
3. Prada: Grey and severe, the news is in the shape and shoulder.
4. Gucci: Skinny tailoring dominated the Gucci offer, note the shorter length.
5. Missoni: Black flannel double faced with plaid mohair.
6. Alexander McQueen: One of McQueen’s dapper gang of boxers.
7. Burberry Prorsum: Christopher Bailey championing the snood.
8. C.P Company: Here as across Milan the cardigan was key.
9. Neil Barrett: Tailored scarves.
10. Dolce and Gabbana: Chauffeur chic.
Shades of Charcoal For Men
Couture Straight from the Fall 2009 Runways of Milan
Trend Themes
1. Shades of Charcoal - Continued popularity of black and grey clothing creates opportunities for innovative design in texture, shape and detailing.
2. Skinny Tailoring - Shorter hemlines and slim-cut pants offer opportunities for streamlined and modern designs for suits and other formal wear.
3. Knitwear Reinvented - Cashmere, tweed and scarf design offer opportunities for reinventing the timeless knitwear garment.
Industry Implications
1. Fashion - Fashion houses and clothing designers can innovate by leveraging the continued popularity of black and grey clothing to create modern garments with unique texture, shape, and detailing.
2. Textile Manufacture - Manufacturers of cashmere, tweed and knitwear fabrics can offer innovative products to clothing designers and fashion labels to keep up with changing design trends.
3. Luxury Transportation - Innovative and modern designs for formal wear and chauffeur attire can cater to the needs of the luxury transportation industry.