Talk about product placement!
Placing your product between the open legs of bikini-clad famous fitness model Marzia Prince, the 2007 Ms. "Bikini Universe" is bound to grab people's (ok, guys) attention.
With a eye-popping headline of "The most sought after box on the planet", a box of Gaspari Nutrition body building supplement is strategically placed at Ms. Prince's ummm, box....
The ad was recently displayed inside Iron Man fitness magazine.
Implications - Using a shock factor in advertisements is a smart move for businesses to consider due to the proven success of products that are advertised in a controversial manner. Incorporating features that will get people's attention is a simple way to create a sense of intrigue about a certain item.
Sexvertising
'Most Sought After Box on The Planet'?
Trend Themes
1. Controversial Advertising - Businesses can benefit from using a shock factor in advertisements, as controversial marketing has been proven to be successful.
2. Intriguing Product Placement - Incorporating attention-grabbing features and placements in advertisements can generate intrigue and interest in a particular product.
3. Sexualized Marketing - Utilizing sexually suggestive imagery and messaging in advertising can capture the attention of the target audience.
Industry Implications
1. Fitness Supplements - The fitness supplement industry can explore innovative marketing tactics, such as controversial product placement, to attract customers and differentiate their offerings.
2. Fashion and Lifestyle Magazines - Fashion and lifestyle magazines can leverage controversial advertising techniques like sexualized product placement to engage their readers and attract advertisers.
3. Health and Wellness Industry - The health and wellness industry can experiment with attention-grabbing advertising strategies, such as using shock factors and controversy, to increase brand awareness and sales.