In an effort to combat climate change, Greenpeace is issuing business cards that double as a metro pass for the Moscow subway. This initiative endeavors to persuade people to take public transport instead of driving cars. Each EcoCard counts as 60 tickets and results in reducing your carbon footprint by 85 grams. The innovative cards can be reloaded by any denomination.
The EcoCard takes on air pollution, one of Greenpeace's most pressing issues. In addition to encouraging individuals, the organization also hopes companies will consider this measure for their staff. Companies can register for the cards by sending an email to Greenpeace.
While the organization isn't politically affiliated, the Moscow subway would benefit from donations to the organization as they attempt to battle global warming.
Business Card Metro Passes
The Air Pollution-Reducing EcoCard Also Acts as Moscow Subway Ticket
Trend Themes
1. Sustainable Transit Solutions - The business card metro passes trend is a disruptive innovation opportunity for cities to promote environmentally-friendly transportation and reduce air pollution.
2. Integrated Multi-functionality - The eco-friendly business cards trend presents an opportunity for businesses to explore innovative ways to integrate multiple functions into a single product, such as combining a metro pass with a business card.
3. Corporate Sustainability Initiatives - The business card metro passes trend offers a disruptive innovation opportunity for companies to support sustainable commuting for their employees and demonstrate their commitment to environmental stewardship.
Industry Implications
1. Transportation - The business card metro passes trend impacts the transportation industry by driving the adoption of sustainable transit solutions and encouraging the use of public transportation over private vehicles.
2. Printing and Stationery - The eco-friendly business cards trend presents an opportunity for the printing and stationery industry to develop innovative, sustainable materials and production processes for multi-functional cards.
3. Environmental Non-profit Organizations - The business card metro passes trend provides an opportunity for environmental non-profit organizations to collaborate with public transportation systems and promote sustainable commuting through integrated initiatives.