The Moschino Spring/Summer 2010 men's collection is a pastiche of gentlemanly nerd style and edgy 80s punk. Intermingled between smart blazers, suit separates and well-tailored trousers are studded leather jackets, patch-covered button-downs and rolled-up plaid pants. It's a combination that works in its severity.
My favorite piece from the Moschino Spring/Summer 2010 men's collection is the rainbow-piped blazer in the first image. It blends whimsy and semi-formal style effortlessly.
Implications - These preppy blazers capitalize on the attractiveness of the blazer, yet infuse it with a modern touch. Companies should remember that it is not always necessary to make an entirely new product when trying to make money. Using a familiar design and making small changes (as seen with this rainbow blazer) is a great way to spin a product to have modern appeal.
Rainbow-Piped Blazers
Moschino Spring/Summer 2010 Men's Collection Blends Punk & Preppy
Trend Themes
1. Whimsical Blazers - Disruptive innovation opportunity: Exploring blazer designs with whimsical elements can attract modern consumers while maintaining the versatility of a classic garment.
2. Nerd Style Revival - Disruptive innovation opportunity: Reviving nerd style with edgy elements can create unique fashion choices that appeal to a niche market.
3. Combining Punk and Preppy - Disruptive innovation opportunity: Blending punk and preppy aesthetics can create bold and unexpected fashion statements that cater to individuals seeking a mix of edginess and sophistication.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Experimenting with unconventional designs can lead to new fashion trends and cater to the evolving tastes of consumers.
2. Retail - Disruptive innovation opportunity: Retailers can capitalize on the demand for unique and unconventional clothing by curating collections that blend different styles.
3. Textile Manufacturing - Disruptive innovation opportunity: Developing new fabric finishes and techniques to create whimsical and edgy garments can set manufacturers apart in the competitive fashion industry.