This month, legendary Italian fashion brand, Moschino opens the doors to its historical archives to fashion e-tailor YOOX.
Almost 300 unique pieces of menswear, womenswear and accessories are currently available on the site. Most of the items are size 4-6 as well as small and medium. The one-of-a-kind pieces will be auctioned off, starting today, with proceeds donated to the African Medical & Research Foundation's “Go to school with AMREF“. The project aims to increase school's enrollment, as well as health and hygiene condition.
Historical Archives Open For A Cause
Moschino's Mission
Trend Themes
1. Fashion Archive Auctions - Fashion brands can open their historical archives and auction one-of-a-kind pieces to support a cause.
2. Sustainable Fashion Partnerships - Fashion brands can partner with nonprofit organizations to donate the proceeds of their sales to support a cause.
3. Fashion E-tail Partnerships - Fashion e-tailers can partner with fashion brands to auction off one-of-a-kind pieces from their historical archives and support a cause.
Industry Implications
1. Fashion - Fashion brands can leverage their historical archives to support a cause and create unique selling opportunities.
2. Nonprofit - Nonprofit organizations can partner with fashion brands and e-tailers to create sustainable fundraising opportunities.
3. E-commerce - E-tailers can partner with fashion brands to sell one-of-a-kind pieces and contribute to a cause, attracting more customers and increasing sales.