In order to kick off Jeremy Scott's direction for the Pre-Fall 2014 Moschino fashion collection as something entirely new for the brand, this collection made its debut on Instagram before it hit the catwalk. In response, Moschino followers went crazy sharing shots from the lookbook on social media, sparking tons of chatter about the new looks.
The garments in the collection remain true to Moschino's eccentric, feminine vibe and include many quirky details like chain embellishments, cow-print tops and of course, plenty instances where the brand name is boldly displayed on garments and accessories. Despite starting off quite subdued, Scott introduces punches of color into the collection in red, electric green, blue and mustard yellow.
Social Fashion Lookbooks
This Moschino Fashion Collection Debuted First on Instagram
Trend Themes
1. Social Media Fashion Marketing - Brands can use social media platforms like Instagram to debut new fashion collections and generate buzz among followers.
2. Eccentric Fashion Design - Designers can embrace unique, quirky details and bold branding to create standout fashion collections like Moschino's Pre-Fall 2014 line.
3. Colorful Fashion Collections - Incorporating bold, unexpected pops of color can add excitement and differentiation to fashion collections.
Industry Implications
1. Fashion - Fashion brands can use social media marketing and unique design elements to create new, exciting fashion collections.
2. Social Media - Social media platforms can be leveraged by fashion brands for marketing and introducing new collections to followers.
3. Marketing and Advertising - Innovative approaches to fashion marketing, such as debuting new collections via social media, can disrupt traditional marketing and advertising strategies.