The Mos Burger Tsukimi Focaccia is being launched in Japan alongside the Barbecue Focaccia in celebration of the moon viewing occasion as a delicious meal option for patrons to try out this fall.
The sandwiches are crafted with a fluffy focaccia bread bun alongside a juicy sausage, the brand's original barbecue sauce, lettuce and cabbage for a fresh crunch. The Tsukimi Focaccia is topped with a half-boiled egg fortified with both vitamin E and the calcium of eggshells that would otherwise be discards to give each one a nutritious profile. The Barbecue Focaccia doesn't feature the egg to put the focus on the smoky flavor of the barbecue sauce.
The Mos Burger Tsukimi Focaccia and Barbecue Focaccia will both be available starting September 13 through mid-November, 2023.
Autumnal Lunar Burgers
The Mos Burger Tsukimi Focaccia is Arriving for Fall in Japan
Trend Themes
1. Fluffy Focaccia Bread - Exploring the trend of incorporating fluffy focaccia bread buns in sandwich offerings for a unique and satisfying dining experience.
2. Nutritious Fast Food - Catering to the growing demand for healthier fast food options by incorporating nutritious ingredients like half-boiled egg and vitamin-infused bread buns.
3. Seasonal Menu Offerings - Embracing the trend of seasonal menu rotations to attract customers with limited-time offerings specific to holidays or occasions like moon viewing.
Industry Implications
1. Fast Food - Creating disruptive innovation opportunities in the fast food industry by reimagining traditional sandwich options with unique ingredients and flavor profiles.
2. Bakery - Capitalizing on the trend of incorporating specialty breads, such as fluffy focaccia, in the bakery industry to offer customers diverse bread options beyond traditional loaves.
3. Foodservice - Unlocking disruptive innovation opportunities in the foodservice sector by introducing seasonal menu items that cater to specific occasions or cultural events.