In the summer, makeup brand Morphe launched a sub-brand called Morphe 2 and it is now venturing into the world of skincare with Morphe 2 Skincare. The clean, vegan and cruelty-free products appeal to Gen Z consumers and they support the shift to more natural makeup styles.
The product line includes skincare essentials like the Bubbly Fresh Gel-to-Foam Cleanser with a frothing jelly formula that contains aloe vera water and blue-green algae, as well as the lightweight Total Softie Gel Moisturizer. Morphe 2 Skincare also introduces a face mist, which also includes aloe vera as a key ingredient, like the cleanser and moisturizer.
Rounding out the clean and simple skincare range, there's a Lippie Lullaby Lip Mask and a peel-off Restart Detox Face Mask.
Youthful Naturally Focused Skincare
Morphe 2 Skincare is Clean, Vegan and Supports Natural Looks
Trend Themes
1. Clean Beauty Revolution - There is a growing trend towards clean beauty products that are vegan, cruelty-free, and free from harmful ingredients, offering opportunities for disruptive innovation in the skincare industry.
2. Natural Makeup Movement - The shift towards natural makeup styles is driving the demand for skincare products that enhance natural beauty, creating opportunities for innovative solutions in the beauty industry.
3. Plant-based Skincare - The increasing popularity of plant-based ingredients in skincare products presents opportunities for disruptive innovation in the development of effective and sustainable skincare solutions.
Industry Implications
1. Skincare - The skincare industry can tap into the clean beauty revolution by developing clean, vegan, and cruelty-free skincare products that cater to the preferences of Gen Z consumers.
2. Beauty - The beauty industry can capitalize on the natural makeup movement by offering skincare products that complement and enhance natural beauty, providing a holistic approach to self-care.
3. Cosmetics - The cosmetics industry can explore the use of plant-based ingredients in skincare formulations, creating innovative and eco-friendly products that appeal to environmentally conscious consumers.