Sport-focused running shoe brand Altra has teamed up with BOA to integrate the brand's 'Fit Lacing System' into its newest pair of trail runners called the 'Mont Blanc BOA.'
The BOA Fit System features proprietary dial-based technology that enables runners to adjust the fit of the sneaker while they are on the go, ensuring it delivers an ideal fit for their needs at all times. In addition, the sneaker comes equipped with Vibram’s Litebase compound and Altra's signature Altra EGO MAX midsole foam; together, these two features make for an incredibly lightweight and comfortable model that is still durable enough to handle tough trails.
Currently, the Mont Blanc BOA is being offered in one colorway called 'Marron Bells,' which combines a rust-colored orange with white and grey hues.
Dial Adjustable Trail Runners
Altra Unveils Its New 'Mont Blanc BOA' Hiking Sneaker
Trend Themes
1. BOA Fit System Integration - Altra's Mont Blanc BOA hiking sneaker has integrated BOA's Fit Lacing System for easy adjustment while on the trails.
2. Lightweight Trail Runners - Altra's Mont Blanc BOA hiking sneakers utilize Vibram's Litebase compound and Altra EGO MAX midsole foam to create a light and comfortable design.
3. Customizable Trail Runners - The BOA Fit System on Altra's Mont Blanc BOA hiking sneakers allows for customizable fit adjustments while on the trails.
Industry Implications
1. Sporting Goods - The sporting goods industry can take advantage of advanced fit technologies like BOA's Fit System.
2. Outdoor Gear - Altra's hiking sneakers can be marketed to outdoor gear enthusiasts looking for lightweight and durable footwear for tough trails.
3. Athletic Footwear - Incorporating advanced technology like BOA's Fit System into athletic footwear can help companies stay competitive and offer unique selling points.