With summer coming to an end and fall just around the corner, Walmart debuted a collection of fall treats –perfect for those looking to enjoy both Halloween and the fall season indoors this year. The monster-inspired kits range from Great Value Halloween Kits to Great Value Fall Mixes.
The Halloween Kits include the Ghost Meringue Kit, the Skull Sugar Cookie Kit, the Spooky Vortex Sugar Cookie Kit, the Monster Eyes Sugar Cookie Kit, the Graveyard Brownie Kit, and the Halloween Whoopie Pie Kit. The Fall Mixes, on the other hand, include the Pumpkin Spice Pancake & Waffle Mix, the Pumpkin Spice Cookie Mix, the Pumpkin Spice Quick Bread & Muffin Mix, the Apple Cinnamon Quick Bread & Muffin Mix, and the Cranberry Orange Muffin & Quick Bread Mix.
Fall-Themed Baking Mixes
Walmart Debuts Spooky, Fall-Themed Treats Ahead of Autumn
Trend Themes
1. Fall-themed Baking Kits - Opportunity for baking companies to create and market themed baking kits for the fall season.
2. Halloween Treats - Potential for confectionery businesses to develop and sell spooky-themed treats for Halloween.
3. Pumpkin Spice Products - Chance for food and beverage companies to capitalize on the popular demand for pumpkin spice-flavored products during the fall season.
Industry Implications
1. Baking Products - Disruptive innovation opportunity for baking product manufacturers to introduce unique fall-themed mixes and kits.
2. Confectionery - Opportunity for confectionery companies to create and market Halloween-themed treats and baking kits for consumers.
3. Food and Beverage - Potential for food and beverage manufacturers to develop and launch a variety of pumpkin spice-flavored products, capitalizing on the seasonal trend.