Luxury fashion house Louis Vuitton introduces its latest collection full of signature monogram accessories for the Spring/Summer 2019 season. The capsule highlights the classic SPeedy bag, the Neverfull, the Bumbag, Keepall, micro purse, the Onthego, and finally the mini Beach Pouch.
All of the designs are complete in the fashion house's signature monogram print design, which doubles as its signature branding accent. Notably, these designs are also complete in bright pops of color, paired with contrasting hues to make the overall look even bolder. There are colorways such as pink with green, orange with lilac, yellow with orange and khaki, or red with bright pink. The monogram accessories this season prepare for the luxurious seaside lifestyle.
Luxe Colorful Monogram Accessories
Louis Vuitton Introduces Its Latest Capsule of Goods for SS19
Trend Themes
1. Colorful Monogram Prints - Opportunity for luxury fashion brands to incorporate vibrant and bold monogram prints in their accessories, attracting younger and more adventurous consumers.
2. Capsule Collections - Potential for fashion brands to release limited-edition capsule collections, offering exclusive and highly coveted products to create buzz and drive sales.
3. Seaside-inspired Accessories - Opportunity for brands to tap into the trend of coastal living by creating accessories that evoke a luxurious seaside lifestyle, catering to consumers seeking a glamorous vacation aesthetic.
Industry Implications
1. Luxury Fashion - Disruptive innovation opportunity for luxury fashion brands to incorporate colorful monogram prints and release limited-edition capsule collections, attracting new consumers and driving sales.
2. Accessories - Opportunity for accessories brands to create bright, vibrant, and monogram-driven designs that resonate with fashion-conscious consumers looking for unique and eye-catching pieces.
3. Travel and Resort - Disruptive innovation opportunity for travel and resort brands to collaborate with luxury fashion houses, offering exclusive seaside-inspired accessories that cater to the desire for glamorous vacation aesthetics.