I think I can safely say that most people view magazines as more of a visual experience -- be it due to its images or words -- yet the Mono Kultur #23 issue defies that belief. Instead, it is filled predominantly with scents. Yes, I said it, scents, a.k.a. odors, fragrances, smells and aromas.
Tapping the talents of one scent expert Sissel Tolaas, the Mono Kultur #23 issue was created via a technique known as Micro-encapsulation. Simply rub the paper and the fragrance is released. Very interesting, right?
Purely Aromatic Magazines
The Mono Kultur #23 Issue Features Scents Not Words
Trend Themes
1. Scented Publications - The use of micro-encapsulation technology in magazines opens up opportunities for creating scented publications that enhance the reading experience.
2. Multisensory Experiences - The Mono Kultur #23 issue showcases the potential for creating magazines that engage multiple senses, providing a unique and immersive reading experience.
3. Innovative Print Techniques - The use of micro-encapsulation technology in magazines demonstrates the potential for innovative print techniques that go beyond traditional visuals and text.
Industry Implications
1. Publishing - The publishing industry can explore the integration of scents into magazines to offer readers a sensory experience that goes beyond traditional print.
2. Fragrance - The fragrance industry could collaborate with publishers to develop scented magazines that promote their products and create brand awareness.
3. Printing Technology - The printing technology industry can capitalize on the demand for unique print experiences by developing and refining micro-encapsulation techniques for various applications, including magazines.