Burger King has been known to launch some pretty outlandish marketing campaigns and its latest ad includes a moldy burger. Some might deem the 45-second commercial outlandish, however, the fast-food giant is launching it to call attention to its classic Whopper which has no artificial preservatives, colors or flavors. The burger is now available in more than 400 US restaurants.
The moldy burger is set to Dinah Washington's 'What A Difference A Day Makes.' The Whooper -- with its "plump sesame bun and bright-green lettuce" -- is seen to gradually wilt during a 34-day time period. The end result is described by the New York Post as "stomach-churning bluish-gray fuzz."
As of right now, Burger King has ensured that 90 per cent of its ingredients are completely free of preservatives, colors and flavors.
Moldy Burger Commercials
Burger King Launches an Ad That Spotlights Its Preservative-Free Burger
Trend Themes
1. Preservative-free Food - Opportunity for food companies to offer preservative-free options and use it as a marketing strategy.
2. Attention-grabbing Ads - An opportunity for marketers to use unique, non-traditional ads to draw attention to their products.
3. Eco-friendly Packaging - Opportunity for packaging companies to develop sustainable packaging options as companies move away from preservatives and artificial ingredients.
Industry Implications
1. Fast Food - Fast food chains can invest in more natural ingredients to meet the growing consumer demand for preservative-free food.
2. Marketing - Marketers can use non-traditional ads to creatively highlight the unique attributes of their products.
3. Packaging - Opportunity for packaging companies to innovate and create sustainable packaging options as more companies move away from preservatives and artificial ingredients.