Customer demand for a mask that could help with hydrating and repairing the skin led Drunk Elephant to create a new moisturizing balm. According to Drunk Elephant founder Tiffany Masterson, "I wanted to develop a hardworking, intensive repair treatment for when skin is extra-parched, stressed, or just needs a little extra love." While the F-Balm Electrolyte Waterfacial is comparable to the brand's T.L.C. Sukari Babyfacial, the new product boasts a more concentrated mix of ingredients and is meant to be used as the last step in one's skincare routine.
The F-Balm Electrolyte Waterfacial contains not only Vitamin F but also niacinamide, squalane, ceramides, omega fatty acids, antioxidants, prickly pear extract and sodium PCA, which was specifically included to "hold and maintain hydration levels in the skin."
Overnight Moisturizing Balms
Drunk Elephant's F-Balm Electrolyte Waterfacial Hydrates & Repairs
Trend Themes
1. Moisturizing Balms for Skin Repair - The demand for moisturizing balms that can repair and hydrate the skin is driving innovation in the beauty industry.
2. Concentrated Ingredients in Skincare - Skincare brands are developing products with a more concentrated mix of ingredients to deliver targeted results and address specific skin concerns.
3. Last Step Skincare Routine Products - There is a trend of creating skincare products that are meant to be used as the last step in one's skincare routine to provide a final boost of hydration and nourishment.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry has seen an increase in the demand for moisturizing balms and targeted skincare products with concentrated ingredients.
2. Wellness and Self-care - The wellness and self-care industry can leverage the trend of last step skincare routine products to offer holistic skincare solutions to consumers.
3. Natural and Organic Products - The trend of moisturizing balms and concentrated skincare products presents opportunities for the natural and organic products industry to develop clean, sustainable alternatives.