Intimate apparel brand Bali added moisture-wicking shapewear to its Comfort Revolution EasyLite collection, which is designed to offer next-level comfort with soft, fused-edge, flat-seamed fabric. The all-new shapewear pieces complement Bali's previously released bra styles and are designed to offer 360-degree stretch and recovery, and go undetected beneath clothing. With these new pieces, Bali is addressing two major concerns that women have with undergarments: visible lines and comfort.
The shapewear was designed with HanesBrands’ ultra-thin and innovative SmoothTec fabric technology, which boasts moisture-wicking Cool Comfort.
To support a wide range of consumers, Bali's designs are offered in its diverse TruShade color palette, sharing nude colors to suit all skin tones.
Moisture-Wicking Shapewear
Bali's Shapewear Features SmoothTec and Cool Comfort Technology
Trend Themes
1. Moisture-wicking Shapewear - Bali's moisture-wicking shapewear addresses the concerns of visible lines and discomfort, providing next-level comfort and seamless integration with clothing.
2. Soft-fused Edge Technology - Bali's use of soft, fused-edge, flat-seamed fabric in their shapewear offers enhanced comfort and a seamless appearance, opening up opportunities for other clothing brands to incorporate similar technology.
3. 360-degree Stretch and Recovery - Bali's shapewear with 360-degree stretch and recovery provides a flexible and form-fitting solution for women, highlighting the potential for athleisure brands to incorporate similar technology into their products.
Industry Implications
1. Intimate Apparel - The introduction of moisture-wicking shapewear by Bali showcases the potential for innovation in the intimate apparel industry, with a focus on comfort and seamless integration.
2. Textile Manufacturing - The use of soft, fused-edge, flat-seamed fabric in Bali's shapewear highlights opportunities for textile manufacturers to develop and incorporate similar materials into their product lines.
3. Athleisure - Bali's shapewear with 360-degree stretch and recovery demonstrates the potential for athleisure brands to expand their product offerings by integrating similar stretch and recovery technologies.