The Modern Royals collection by bridal jewelry company A.JAFFE captures the sought-after style of icons of female royalty and offers consumers five points of customization—including the crown color, quilt color, head shape, head size and shank style. These rings make it possible for multi-color 18k golds to be combined to create a stunning, custom engagement ring style. Specifically, A.JAFFE notes that its Modern Royals collection appeals to "the confident woman who knows exactly what she wants, and will break through any boundaries to get it."
The unique and elegant rings are set to launch first at the Jewels in Paradise boutique within Aruba's Ritz Carlton before they are introduced to other luxurious locations in the year to come.
In collaboration with charity organization Beautiful Self, A.JAFFE launched a campaign to empower breast cancer survivors.
Royally Inspired Rings
A.JAFFE's Modern Royals Collection Celebrates Stylish Royal Female Icons
Trend Themes
1. Customizable Jewelry - The trend of customizable jewelry allows consumers to create unique pieces that reflect their personal style and preferences.
2. Inclusive Marketing - The trend of inclusive marketing involves brands creating campaigns that empower and support underrepresented groups, such as breast cancer survivors.
3. Luxury Destination Launches - The trend of luxury destination launches enables brands to strategically introduce their products in high-end locations, capturing the attention of affluent consumers.
Industry Implications
1. Bridal Jewelry - The bridal jewelry industry has an opportunity for disruptive innovation by offering customizable options that cater to the individual preferences of brides-to-be.
2. Luxury Retail - Luxury retail brands can benefit from inclusive marketing campaigns that foster a sense of empowerment, resonate with diverse customer demographics, and differentiate themselves in a competitive market.
3. Nonprofit Organization - Nonprofit organizations can explore partnerships with luxury brands to create mutually beneficial campaigns that raise awareness and funds for important causes, while enhancing brand reputation and customer loyalty.