British footwear imprint G.H. Bass presents a look at its newest campaign for the Spring/Summer 2023 season that unifies London creatives -- the Modern Ivy collection marks the first apparel range by the brand. The design aesthetic is defined by a refined and preppy theme with timeless silhouettes that are informed by premium craftsmanship.
It has a modern feel to the looks as well and the apparel is casual with neutral tones that make it great for daily wearing. Some of the items include buttoned tops with pinstripe detail, varsity jackets with black leather accents, and more. It is followed by flannel tops with rainbow tones and gilets filled down. It is rounded out by workwear, crewneck tops, and denim looks.
Minimal Preppy Fashion Capsule
G.H. Bass Presents a Look at the Modern Ivy Collection
Trend Themes
1. Modern Ivy Fashion - The G.H. Bass Modern Ivy collection showcases a refined and preppy aesthetic with timeless silhouettes, offering disruptive innovation opportunities in the fashion industry.
2. Casual Neutral Tones - The Spring/Summer 2023 apparel range by G.H. Bass features casual pieces in neutral tones, presenting disruptive innovation opportunities for designers focused on everyday wear.
3. Flannel with Rainbow Tones - G.H. Bass incorporates rainbow tones in their flannel tops, providing disruptive innovation opportunities for fashion brands looking to add vibrant and inclusive elements to their collections.
Industry Implications
1. Fashion Industry - The G.H. Bass Modern Ivy collection offers disruptive innovation opportunities for fashion brands to explore refined and preppy aesthetics with timeless silhouettes.
2. Everyday Wear Industry - The casual and neutral-toned Spring/Summer 2023 collection by G.H. Bass presents disruptive innovation opportunities for designers focusing on creating comfortable and versatile everyday wear.
3. Inclusive Fashion Industry - G.H. Bass's incorporation of rainbow tones in their flannel tops highlights disruptive innovation opportunities for fashion brands aiming to create more vibrant and inclusive collections.