Gjemeni's Mid-Century Modern couch is a piece of furniture that offers the iconic style of the design movement, but with many practical features that suit the contemporary consumer. While there are many modern couch designs that are uncomfortable and unchanging, Gjemeni prides itself on "re-engineering the entire couch experience," according to CEO Sean Pathiratne.
The couch design boasts the ability to be adapted in a number of ways for lounging, sleeping and more. Built-in power ports are also incorporated into the design, making it easy for consumers to comfortably top up their devices and keep them close by, without being tethered to a wall outlet.
Gjemeni further sets itself apart as a direct-to-consumer furniture-in-a-box start-up, which provides "complimentary white glove delivery" and a 120-day money back guarantee for a risk-free furniture trial.
Adaptable Modern Couches
Gjemeni's Transformative Couch Provides Solutions for Contemporary Living
Trend Themes
1. Adaptable Furniture Design - The Gjemeni couch showcases the trend of adaptable furniture that can be easily transformed for different uses and lifestyles.
2. Integrated Technology in Furniture - The built-in power ports in the Gjemeni couch represent the trend of integrating technology into furniture for added convenience.
3. Direct-to-consumer Furniture Start-ups - Gjemeni's direct-to-consumer model reflects the trend of start-ups disrupting the traditional furniture industry by offering personalized services and risk-free trials.
Industry Implications
1. Furniture Manufacturing - There is an opportunity for furniture manufacturers to develop and market adaptable designs that cater to the needs and preferences of modern consumers.
2. Technology - Companies in the technology industry can explore partnerships with furniture designers to create innovative solutions that seamlessly integrate technology into furniture designs.
3. E-commerce - The rise of direct-to-consumer start-ups in the furniture industry presents an opportunity for e-commerce platforms to support and expand the reach of these new disruptive players.