Style.com has introduced 'Model Challenge,' a kind of mini version of 'Amazing Race' for catwalkers. In each edition, a model competes against a professional in a different line of business--one that I assume has nothing to do with high-heeled strutting.
The contenders in this episode are the beautiful Nicole Trufio, an obviously experienced skateboarder against Al, a pro bike messenger; surprisingly enough, the girl can skate.
Trufio is outfitted through most of the video in a white tee shirt under a sparkly jacket teamed with some athletic looking leggings; however, for the finale, she emerges in a sexy bikini-like top under a black blazer and jeans. Trufio wisely topped off both looks with a helmet.
Skateboarding Models
'The Street Race'
Trend Themes
1. Model Challenge - Style.com's 'Amazing Race' for models competing with professionals in different lines of business presents opportunities for new reality TV shows.
2. Skateboarding Models - The Model Challenge episode featuring a model who can skate highlights opportunities for fashion collaborations in the skateboarding industry.
3. Athletic Fashion - Nicole Trufio's outfits in the Model Challenge episode featuring athletic leggings present opportunities for designers to create fashionable activewear.
Industry Implications
1. Fashion Industry - The above trends present opportunities for designers and fashion industry professionals to collaborate with other industries, like skateboarding or courier services.
2. Television Industry - The Model Challenge and the larger trend of reality TV shows involving fashion could present opportunities for new TV shows and segments.
3. Skateboarding Industry - The Model Challenge's feature of a model who can skateboard presents opportunities for brands to collaborate with models and fashion designers for skateboarding-inspired collections.