In lieu of rapper A$AP Rocky's recent collaboration with fashion brand Guess on a denim line, the rapper got together with model Naomi Campbell to model the fashions for POP Magazine. The shoot was romantically couples-themed with the photos capturing the pair showcasing affection and playing around while both sporting shirts and denim pieces from the new line.
The editorial is a blend of celebrity models paired with product placement as the shoot is almost entirely styled by A$AP Rocky's Guess denim collection of shorts, pants, jean jackets and crop tops. The shoot is featured in POP magazine's Summer 2016 issue.
The photoshoot illustrates that rather than celebrities starting their own fashion lines, many are teaming up alongside popular and well-established fashion companies to design their own collections.
Denim Couple Campaigns
A$AP Rocky Shows his Guess Line with Model Naomi Campbell for POP Magazine
Trend Themes
1. Celebrity Collaboration - The trend of celebrities collaborating with fashion brands to design their own collections is on the rise, presenting disruptive innovation opportunities for both industries.
2. Couples-themed Marketing - The use of romantically couples-themed marketing campaigns is becoming popular for fashion brands, presenting disruptive innovation opportunities for creative ad agencies and copywriters.
3. Editorial Product Placement - The use of product placement within editorial-style photo shoots is a growing trend, presenting disruptive innovation opportunities for both the fashion and media industries.
Industry Implications
1. Fashion Industry - The fashion industry can leverage the trend of celebrity collaborations, couples-themed marketing, and editorial product placement to attract new customers and promote brand awareness.
2. Creative Advertising Industry - The creative advertising industry can leverage the couples-themed marketing trend to create unique and memorable campaigns for fashion brands.
3. Media Industry - The media industry can leverage the trend of editorial product placement to create engaging and informative content, while also generating revenue through sponsored content.