A selected collection of "the finest in beauty" from well-known and undiscovered faces is available in the new beauty category that Moda Operandi is introducing. 55 firms from the skincare, fragrance, cosmetics, hair care and body care industries are represented in the new beauty category. Personal shopping, exclusive gatherings, and unique Christmas gifts are just a few of the experiences that will be available in the coming months to commemorate the debut. Some companies that will be highlighted are La Mer, Sisley-Paris, Supergoop, Chantecaille, By Far, BeautyStat, Creed, Monika Blunder, Isamaya, Augustinus Bader, and Tan Luxe.
"[...] Beauty felt like the natural next step for Moda, allowing us to serve our customer’s every need - across every part of her life - and truly outfit her from her house to head to toe," said Jim Gold, chief executive officer at Moda Operandi.
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Trend Themes
1. Curated Beauty Categories - The trend of curated beauty categories allows for personalized and unique experiences for customers, presenting an opportunity for businesses to differentiate themselves in a crowded market.
2. Retailer-backed Collections - More and more retailers are launching their own curated beauty collections, presenting an opportunity for beauty brands to expand their reach by partnering with these retailers.
3. Luxury Beauty Products - The trend towards luxury beauty products allows high-end beauty brands to target affluent consumers who are willing to pay a premium for high-quality products.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from launching their own curated beauty collections to offer a more complete and personalized shopping experience for their customers.
2. Beauty Industry - The beauty industry has an opportunity to partner with retailers to expand their reach and offer their products to a wider audience.
3. Retail Industry - The retail industry can differentiate themselves in a crowded market by offering unique and personalized experiences through curated beauty categories.