PayPal recently announced their latest mobile payment app at South by Southwest in Austin. The interactive film, music and tech festival has taken over the Texan city and is changing the way we experience mobile retail with a series of announcements like these.
This mobile payment app by PayPal aims to support a variety of purchase options and plans to give consumers more flexibility than their existing smartphone platform. "Our philosophy has always been to allow people to pay the way they want to pay", says John Lunn, Senior Director, PayPal and Braintree Developer Relations.
Embracing what he calls a cashless society, Lunn aims to cater to small businesses with PayPal’s latest purchasing tool, making it easier for these brands to compete with larger and more established names in the industry.
Revamped Mobile Payment Apps
PayPal's Latest Technology Plans to Supports Smaller Business Models
Trend Themes
1. Flexible Purchase Options - Opportunity for disruptive innovation in creating mobile payment apps that offer consumers more flexibility in their purchase options.
2. Supporting Small Businesses - Opportunity for disruptive innovation in developing mobile payment apps specifically designed to cater to the needs of small businesses.
3. Enabling Cashless Transactions - Opportunity for disruptive innovation in creating mobile payment apps that aim to embrace and facilitate a cashless society.
Industry Implications
1. Mobile Payment Apps - Opportunity for disruptive innovation in the mobile payment app industry by creating more flexible and inclusive platforms.
2. Small Business - Opportunity for disruptive innovation in the small business industry through the development of mobile payment solutions tailored to their needs.
3. Retail - Opportunity for disruptive innovation in the retail industry by enabling cashless transactions through mobile payment apps.