Quibi is a newly launched mobile-first—and mobile-exclusive—streaming service that's all about sharing "quick bites." The experience is designed around sharing movie-quality shows on a phone, and the content that's shared on the platform is specifically framed to fit a phone screen. On the app, users can access original content and ever-updated Daily Essentials from news networks to keep them in the loop.
A monthly subscription with ads will cost members $4.99 monthly, although there's also an ad-free experience that's available for $7.99 per month. All content, including the ads, is designed for the modern consumer, which means that many shows are short in length—about 10 minutes or less—and are easy to consume on the go.
Mobile-First Streaming Services
Quibi is Exclusively Mobile & Shares Quality Snackable Content
Trend Themes
1. Mobile-first Streaming - Opportunity for disruptive innovation in creating streaming services optimized for mobile devices.
2. Quick Bites Content - Opportunity for disruptive innovation in producing short-form content that is easily consumable on the go.
3. Personalized Advertising - Opportunity for disruptive innovation in delivering targeted ads that cater to the modern consumer.
Industry Implications
1. Entertainment Streaming - Opportunity for disruptive innovation in developing streaming platforms that prioritize mobile accessibility.
2. Digital Content Production - Opportunity for disruptive innovation in creating short-form content tailored for mobile consumption.
3. Mobile Advertising - Opportunity for disruptive innovation in delivering personalized ads optimized for mobile viewing.